Privacy Policy

1. Introduction

Selzo is a software-as-a-service (SaaS) platform that enables sellers, merchants, and businesses to create and manage online stores, digital storefronts, and commerce-related services.

This Privacy Policy applies to:

• Merchants and sellers using Selzo
• Customers shopping on Selzo-powered stores
• Visitors to Selzo websites
• Users who contact Selzo support
• Any individual whose data Selzo processes directly

Where Selzo processes personal data on behalf of a merchant, the merchant is the Data Fiduciary, and Selzo acts as a Data Processor.

This Privacy Policy should be read together with our Terms of Service.

2. Our Privacy Principles

Selzo is built on the following principles:

2.1 Data Belongs to You

We collect only the information required to provide our Services. Wherever possible, data is minimized, anonymized, or deleted when no longer required.

2.2 Privacy by Design

Privacy and security are considered at every stage of product development.

2.3 Transparency

We clearly explain what data we collect, why we collect it, and how it is used.

2.4 No Unauthorized Sharing

We do not sell personal data. We only share data where necessary to operate Selzo or when legally required.

3. Legal Basis for Processing (India – DPDP Act)

Under the DPDP Act, Selzo processes personal data based on:

• User consent
• Performance of a lawful contract
• Compliance with legal obligations
• Legitimate uses, such as fraud prevention, security, and service improvement

You may withdraw consent at any time, subject to legal and contractual limitations.

4. Information We Collect

4.1 Information You Provide

• Name, email address, phone number
• Business/store details
• Login credentials
• Support communications
• Billing and payment-related details (processed via third-party gateways)

4.2 Information Collected Automatically

• IP address
• Device and browser information
• Log files and usage data
• Pages visited and actions performed

4.3 Information from Merchants

If you shop at a Selzo-powered store, the merchant determines what customer data is collected.

4.4 Payment Information

Selzo does not store card or UPI credentials. Payments are processed by PCI-DSS compliant third-party payment gateways.

5. How We Use Your Information

We use personal data to:

• Provide and maintain Selzo Services
• Create and manage accounts
• Process transactions
• Prevent fraud and abuse
• Improve platform performance
• Communicate service updates
• Provide customer support
• Comply with legal obligations

We do not use personal data for unrelated or excessive purposes.

6. Machine Learning & Automation

Selzo may use limited automated systems and algorithms to:

• Improve platform performance
• Detect fraud or abuse
• Enhance search and product discovery

These systems do not produce legal or significant effects on users without human oversight.

7. Cookies & Tracking Technologies

Selzo uses:

• Essential cookies (required for platform functionality)
• Analytics cookies (to understand usage patterns)

You can disable cookies via browser settings. Disabling cookies may affect certain features.

Selzo does not use cookies to track users across unrelated websites.

Where required by law, Selzo will obtain consent before placing non-essential cookies.

8. Data Sharing & Disclosure

We may share information with:

• Cloud infrastructure providers (e.g., hosting, databases)
• Payment gateways
• Email and communication providers
• Security and analytics providers
• Law enforcement or regulators, when legally required

All service providers are bound by confidentiality and data protection obligations.

Selzo may disclose personal data if required by law, court order, or government authority.

9. International Data Transfers

Selzo primarily processes data in India. Some service providers may process data outside India.

When data is transferred internationally, Selzo takes reasonable steps to ensure appropriate safeguards are in place.

10. Data Retention

We retain personal data only as long as necessary:

• To provide Services
• To comply with legal obligations
• To resolve disputes
• To enforce agreements

Upon account deletion:

• Active data is deleted or anonymized within a reasonable period
• Certain logs may be retained for legal and security purposes

11. Your Rights (Data Principal Rights)

Subject to applicable law, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of data
• Withdraw consent
• Grievance redressal

You are responsible for ensuring that the personal data you provide is accurate and up to date.

To exercise your rights, contact us using the details below.

12. Children’s Privacy

Selzo does not knowingly collect personal data from individuals under 18 years of age.

If such data is discovered, it will be deleted promptly.

13. Security Measures

We use reasonable administrative, technical, and organizational safeguards to protect personal data.

However, no system can guarantee absolute security. Users are responsible for safeguarding their login credentials.

14. Grievance Redressal Officer (India)

In accordance with the DPDP Act:

We aim to respond to grievances within 7 days.

15. Third-Party Links

Selzo may contain links to third-party websites or services. We are not responsible for their privacy practices.

16. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be notified via the platform or email.

Continued use of Selzo after updates constitutes acceptance.

17. Contact Us

If you have questions about this Privacy Policy or your personal data: